# Daniel Rareș Obadă Source: https://hello.cv/danielobada ## About Daniel-Rareș Obadă, Ph.D., is currently Associate Professor and Director of the Department of Communication Sciences and Public Relations, Faculty of Philosophy and Socio-Political Sciences, within the "Alexandru Ioan Cuza" University of Iași, Romania. He teaches Qualitative research methods in communication sciences, Quantitative research methods in communication sciences, Public relations management, PR in NGOs, and Integrated marketing communications. Daniel-Rareș Obadă researches marketing communication, public relations, advertising, and media. His recently published work includes two books, 17 articles in peer-reviewed journals, and more than 30 participants in international conferences on the flow state, fake news, emotions, and radio audience measurement. He is a member of The Romanian Press History Association (ARIP) and The European Marketing Academy (EMAC). He has also been a member of different international and national research projects. ## Work ### Associate Professor | Alexandru Ioan Cuza University ### Lecturer | Universitatea Alexandru Ioan Cuza ## Education ### Universitatea Alexandru Ioan Cuza | PhD ## Publications ### Building corporate immunity: how do companies increase their resilience to negative information in the environment of fake news? Journal of Research in Interactive Marketing journal-article ### Challenges for NGO Communication Practitioners in the Disinformation Era: A Qualitative Study Exploring Generation Z’s Perception of Civic Engagement and Their Vulnerability to Online Fake News Journalism and Media journal-article ### Challenges for NGO Communication Practitioners in the Disinformation Era: A Qualitative Study Exploring Generation Z’s Perception of Civic Engagement and Their Vulnerability to Online Fake News Journalism and Media journal-article ### Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach Heliyon journal-article ### Predictors of social media users’ intention to donate online towards international NGOs in the fake news era Humanities and Social Sciences Communications journal-article ### The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center Behavioral Sciences journal-article ### What drives online impulse buying among Zoomers on TikTok in an emerging market? A new model based on flow theory Frontiers in Communication journal-article ### A cross-national perspective of prejudice-based cyberbullying and cybervictimisation International Perspectives on Migration, Bullying, and School: Implications for Schools, Refugees, and Migrants book-chapter ### Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach Heliyon journal-article ### The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center Behavioral Sciences journal-article ### The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center Behavioral Sciences journal-article ### Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line Sustainability journal-article ### “In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media? International Journal of Environmental Research and Public Health journal-article ### Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line Sustainability (Switzerland) journal-article ### Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line Sustainability journal-article ### The Mediation Effects of Social Media Usage and Sharing Fake News about Companies Behavioral Sciences journal-article ### The Mediation Effects of Social Media Usage and Sharing Fake News about Companies Behavioral Sciences journal-article ### The Mediation Effects of Social Media Usage and Sharing Fake News about Companies Behavioral Sciences journal-article ### “In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media? International Journal of Environmental Research and Public Health journal-article ### “In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media? International Journal of Environmental Research and Public Health journal-article ### “In Flow”! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media? International Journal of Environmental Research and Public Health journal-article ### The Effects of Fake News on Consumers' Brand Trust: An Exploratory Study in the Food Security Context Romanian Journal of Communication and Public Relations journal-article ### The Effects of Fake News on Consumers’ Brand Trust: An Exploratory Study in the Food Security Context Romanian Journal of Communication and Public Relations journal-article ### Reactive Public Relations Strategies for Managing Fake News in the Online Environment Postmodern Openings journal-article ### Multimodality as a Premise for Inducing Online Flow on a Brand Website: A Social Semiotic Approach Procedia - Social and Behavioral Sciences journal-article ### Online Flow Experience and Perceived Quality of a Brand Website: InPascani.ro Case Study Procedia - Social and Behavioral Sciences journal-article ### Measuring Perceived Service Quality Offline vs. Online: A New PeSQ Conceptual Model Procedia Economics and Finance journal-article ### Flow Theory and Online Marketing Outcomes: A Critical Literature Review Procedia Economics and Finance journal-article ## Source Read this profile on Hello.cv: https://hello.cv/danielobada Create your free profile at https://hello.cv